Performance marketer in New Delhi. I run Google, Meta and LinkedIn Ads, and build the AI and automation that keeps them sharp.
Work with meI work in performance marketing, where creative ideas meet data and real results. I use AI and automation to take care of the repetitive work, so more of my time goes into strategy, creative and the next test worth running.
Good work starts with a clear goal. I use data to understand the problem, make decisions and explain results in plain language.
I care about what happens after a campaign goes live. I keep an eye on performance, fix what isn’t working and look for the next improvement.
I’ve spent more than five years in performance marketing, running Google, Meta and LinkedIn Ads day to day, with AI and automation built into every account.
More about meI build, test and improve the campaigns, pages, tracking and automation that help businesses grow.
I use AI tools to speed up research, explore ideas and improve workflows. I still review the output and make the final decisions. Scripts and automations take care of the checks and reports that used to eat the week, so problems surface early and my time goes into strategy and testing.
“Real leverage means AI makes you faster, not functional.”
I don't just run ads. I build automated engines that make campaigns smarter, safer, and faster. Here is how AI and automation are built into every account.
An AI-assisted pass sorts thousands of search queries in minutes. Wasted clicks instantly become negative keywords, while high-intent searches are promoted to new campaigns. I review the logic, and scripts handle the execution.
Automated rules and custom scripts monitor pacing, spend spikes, and conversion drops around the clock. If something drifts out of bounds, I get an instant Slack alert. Budgets are protected, 24/7.
I use LLMs to draft dozens of copy variations from a single brief, cutting through the hype to find the most persuasive angles. We put budget behind the top contenders and let the algorithm declare the winner.
When a lead closes in your CRM, that signal is fed directly back into Google and Meta. By syncing offline conversions via APIs and Zapier, the ad algorithms learn to hunt for paying customers, not just form-fillers.
Performance data from every platform flows directly into Looker Studio and Sheets on an automated schedule. No more waiting for end-of-month decks—just live, transparent data whenever you need it.
Using AI to generate and map ad copy directly to landing page variants ensures a seamless message match. We ship changes as A/B tests and let the data decide what drives the highest conversion rate.
Once these systems are built, the heavy lifting is done by machines, leaving us to focus on strategy.
See how I work
I start with what’s already there: account structure, tracking, spend and landing pages. The goal is a clear picture of what’s working, what’s wasting money and what’s missing.
Fix the foundations first. Clean tracking, a sensible structure, one clear message per audience and pages that match the ad.
Scripts, rules, reports and AI workflows take over the repetitive checks, so problems surface early and nothing depends on someone remembering.
With clean data and a steady testing rhythm, budget can go where it works. Then the cycle starts again.
You don’t need more ideas. You need a tighter system.
If I do it every week, it should probably be a script.
Fewer metrics, chosen well, explained in plain language.
What counts is what happens after the campaign goes live.
One clear message. One clear audience. One clear next step.
Most of my work sits in three kinds of business. The channels change from one to the next, but the job stays the same. Make every rupee traceable, then spend more where it works.
Dental, skin and cardiology clinics. Call and WhatsApp tracking, high-intent search and CRM bookings sent back to Google and Meta, so the budget follows patients, not form fills.
Three clinic case studies
Gyms, home services and studios. Google Business Profile, Maps and local search, with call tracking and WhatsApp follow-ups that turn enquiries into visits and bookings.
The gym case study
Shopify brands selling across India. Shopping and Performance Max, clean Conversions API data, feed rules and creative testing that grow revenue without letting returns on spend slip.
The D2C case study
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What you want to achieve, and where you need help. We can talk it through and decide on a practical next step. I’m based in New Delhi and work with businesses across India.
